Lifecycle & Loyalty Marketing Manager
At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We’re looking for a motivated, performance-driven Lifecycle & Loyalty Marketing Manager to join our team. This role will challenge you to blend strategic thinking with hands-on execution. It demands curiosity, analytical rigor, and the ability to move quickly while maintaining meticulous attention to detail. If you love the fast pace of e-commerce, thrive on turning data into action, and are excited about directly impacting customer engagement and loyalty, we invite you to join us.
This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team.
This position will report into the Director, Retention.
What you get to do every day:
- This role blends strategy and execution, providing the opportunity to truly own initiatives, from ideation through implementation. You’ll have a meaningful impact on how we interact with our customers, driving deeper connections and lasting loyalty.
- Design and evolve Backcountry’s cross-channel lifecycle strategy—with a sharp focus on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction.
- Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis.
- Lead the implementation and optimization of our loyalty program, anchored in customer insights, commercial impact, and seamless integration across our systems.
- Serve as the go-to expert on what our CRM platform can (and can’t) do—and how to push its limits. Stay ahead of trends in CRM tech, deliverability, and operational best practices.
- Monitor platform and campaign health—bounces, complaints, deliverability issues, and data sync errors—and own incident response plans.
- This overview isn’t exhaustive—we’re always evolving, and your responsibilities will too. You’ll have plenty of opportunities to take initiative, grow your role, and explore new ideas.
What you bring to the role:
- 4+ years of experience in CRM, retention, lifecycle, or email marketing—preferably in a fast-paced e-commerce or DTC environment.
- Experience hands-on in executing email marketing campaigns using ESPs.
- Strong organizational skills with meticulous attention to detail.
- Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions.
- A collaborative attitude—you build positive relationships and communicate effectively across teams.
What’s in it for you? Joining the CSC Generation family of brands isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies
What our interview process looks like:
- Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.
- Step 2:You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.
- Step 3:Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.
- Step 4: Offer. We’ll move fast for the right candidate.
Originally posted on Himalayas
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