Senior Paid Search & App Growth Manager

Almedia is the fastest-growing advertising company in Europe according to the FT1000, offering mobile game and app developers unparalleled returns from rewarded user acquisition. We are engineering the future of UA with our data-driven approach and community of over 40 million users engaging with games, apps, and surveys.

Based in the heart of Berlin, our collaborative approach offers the opportunity for our clients to acquire 10,000 users daily, providing consistent value and improved ROAS in the short and long term.

We’re now looking for a Senior Paid Search & App Growth Manager who will be the primary, hands-on expert driving our user acquisition campaigns with a dual focus on Google Ads Paid Search and App Growth initiatives. This role is crucial for our aggressive growth plans on Freecash, demanding deep expertise in day-to-day execution, continuous experimentation, and direct optimization to scale our mobile user base and impact our profitability.

• Lead Hands-On Campaign Management: Independently plan, execute, and meticulously analyze large-scale user acquisition campaigns with a primary focus on Google Search campaigns and Google App Campaigns, while also leveraging other relevant Google Ads channels (Display, YouTube, Demand Gen) for app growth.

• Drive A/B Testing & Optimization: Own the full experimentation lifecycle, from ideation to rigorous A/B testing of ad creatives, copy, and targeting, continuously seeking performance improvements and new growth opportunities specifically for paid search and mobile app acquisition.

• Data-Driven Performance: Dive deep into vast quantities of campaign data to identify granular optimization opportunities, refine audience targeting, and adjust bidding strategies to maximize ROI and scale within defined profitability goals for both paid search and app growth objectives.

• Collaborate for Integrated Growth: Work closely with our Creative teams for ad asset development (especially for app ads) and with Data Analysts to enhance reporting and ensure comprehensive campaign understanding of user acquisition funnels.

• Market & Competitive Insights: Monitor market trends and competitor strategies within the mobile advertising landscape and paid search arena, translating insights into actionable optimizations.

• Solid experience (typically 4+ years) in performance marketing, with a proven track record of directly managing high-budget (e.g., $100k+ USD/month) user acquisition campaigns with a strong emphasis on Google Search and Google App Campaigns, ideally within the mobile app or gaming industry.

• Deep practical expertise with Google Ads platforms, particularly Search and App Campaigns, and related tools such as Google Analytics, Google Tag Manager, and Google Ads Editor.

• Demonstrated ability to design, execute, and analyze robust A/B tests, driving measurable improvements in campaign performance.

• Exceptional analytical skills, proficient in extracting actionable insights from large datasets to inform tactical and strategic decisions.

• A strong understanding of mobile attribution models and how various in-app events impact paid search and app campaign optimization.

• Hands-On & Results-Obsessed: You thrive on getting deep into campaign setups, data analysis, and optimization, driven by a passion for achieving tangible results.

• Aggressive Experimenter: You have an insatiable curiosity for testing new ideas, iterating quickly, and uncovering novel ways to drive performance.

• Analytical Problem-Solver: You possess a sharp mind for data, able to identify patterns and troubleshoot challenges to optimize for profitability and scale.

• Become an owner: As part of our virtual equity option policy, you’ll have the opportunity to share in Almedia’s success and growth.

• Innovative and high-growth: Join a startup that has been profitable from day one and is rapidly scaling its impact in the Ad-Tech space.

• Berlin Office & Collaborative Hub: Work primarily from our modern, centrally located Berlin office, designed to foster strong collaboration, team connection, and organic growth as we build together.

• Other Benefits: Enjoy a range of benefits designed to support your well-being and growth, including weekly breakfast and lunch at the office, a public transport ticket, gym membership, language classes, and with more exciting additions on the horizon.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth—whether you aspire to be a future leader or a specialist. Almedia is an equal opportunity employer; we embrace and celebrate diversity, encouraging individuals from all backgrounds to apply.