Lead Product Manager, Data Monetization

Remote · USA Full-time New today

About the Role

We’re seeking a

Lead Product Manager to drive our data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms. You’ll own initiatives that unlock new value for our customers by powering more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations.

What You'll Accomplish

Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms

Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers

Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation

Partner with legal and compliance to ensure privacy-safe, consent-driven data usage

Engage directly with strategic customers to solicit feedback and validate product concepts

Define and run hypothesis driven A/B tests to evaluate product impact, in collaboration with go-to-market and analytics teams

Track performance metrics, ensure product adoption, and drive continuous iteration based on data insights

Your Expertise

6+ years of product management experience, ideally in ad tech, martech, or B2B SaaS

Experience building and scaling integrations with Meta, TikTok, or similar social platforms

Proven record of driving product launches from alpha through GA with clear success criteria and learning objectives at each stage

Understanding of EMQ[1][2] scores, identity matching, and the mechanics of social ad targeting strongly preferred

Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)

Comfortable working across cross-functional teams including data science, legal, and customer success

Excellent written and verbal communication skills

Additional Information

You'll get competitive

perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full time position is $173,200 - $240,000 annually + equity + benefits

- Equity is a substantial part of the total compensation package

- Our salary ranges are determined by role, level and location

#LI-BH1

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Lead Product Manager, Data Monetization

What You'll Accomplish

Your Expertise

Additional Information

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