Sr. Manager- CRM (skinbetter science)
About the position The Customer Data Activation Lead (CDAL) at L'Oréal is a pivotal role responsible for developing and executing B2B2C programs aimed at enhancing customer acquisition, retention, personalization, and loyalty. This position encompasses the entire lifecycle of data management, from ideation and planning to execution, tracking, and analytics. As the central steward of first-party (1P) data, the CDAL will oversee data collection and activation across various channels, including email, SMS, direct mail, media, and paid social. This role is crucial for tracking and measuring brand-owned data to derive actionable consumer insights throughout the customer journey and across multiple touchpoints. The CDAL will collaborate closely with a diverse team of stakeholders, including marketing, media, retailers, and global teams, to evolve the Digital Data Experience (DDX) roadmap and drive data-driven initiatives. Key responsibilities include managing agency partners, maximizing opportunities to merge insights from various data sources, and supporting strategic brand objectives and product launches. The role also involves setting ambitious goals for email and SMS database growth, ensuring compliance with legal guidelines, and managing budgets for name collection campaigns. In terms of data activation, the CDAL will work with the Customer Data Management Organization (CDMO) to refine audience segmentation strategies and leverage first-party data for targeted communications. The position requires a strong focus on analytics, tracking key performance indicators (KPIs), and providing insights to inform future strategies. Overall, the CDAL plays a critical role in enhancing the consumer journey through personalized messaging and data-driven decision-making.
Responsibilities
- Develop and execute B2B2C programs for customer acquisition, retention, and loyalty.
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- Oversee the management of agency partners and external vendors.
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- Maximize opportunities to merge insights from multiple data sources for multi-channel strategies.
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- Support strategic brand objectives and product launches.
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- Set ambitious goals for email and SMS database growth and implement strategies to meet them.
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- Collaborate with the media team to establish investment levels and targeting for lead generation campaigns.
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- Drive audience segmentation strategy and test opportunities with the CDMO team.
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- Ensure synchronized messaging across channels based on 1P data acquisition sources and customer behaviors.
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- Accountable for the day-to-day deployment of email and SMS campaigns.
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- Track KPIs and provide monthly recaps with insights for future execution.
Requirements
- 6+ years of relevant experience in B2B2C CRM, digital project management, and performance marketing.
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- Proven track record in driving CRM strategies, database growth, and digital engagement.
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- Exceptional end-to-end project management skills and highly organized.
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- Strong analytical skills with in-depth database segmentation experience.
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- Ability to translate data into clear, actionable insights.
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- Affinity for marketing technology and systems.
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- Ambitious, resilient, agile, and a self-starter.
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- Excellent creative verbal and written communication skills.
Nice-to-haves
- Experience managing brand loyalty programs.
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- Technical familiarity with back-end technologies and content management systems.
Benefits
- Medical, Dental, Vision insurance
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- 401K and Pension Plan
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- Flexible Time Off including Paid Company Holidays and Paid Vacation
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- Access to company perks such as VIP access to L'Oréal's Internal Shop for discounted products
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- Monthly Mobile Allowance
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- Learning & Development Opportunities including unlimited access to e-learnings and mentorship programs
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- Employee Resource Groups for innovation and collaboration.
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