Marketing Manager

About CrucialLogics Inc.

We secure your business using native Microsoft technologies you already own.

We apply our Consulting with a ConscienceTM approach in our security philosophy.

• Security should be simple, easy to manage and scalable
• Security does not require a large investment in various point solutions
• Security is easily achieved by properly configuring technologies you already are paying for
• Reduce your attack footprint by reducing overall infrastructure

You will never stop bad actors from targeting you. The goal in security is to put defences in place to detect the attempt before the breach.

Role Overview:

We’re looking for a Marketing Manager to join our team. In this role, you’ll be a key player in executing strategic marketing initiatives that support both brand growth and sales enablement for CrucialLogics. You’ll also be responsible for driving client engagement by developing and managing client-facing marketing materials such as nurture campaigns, landing pages and web content.

If you're energized by variety, thrive in a fast-paced environment, and are passionate about marketing, we’d love to meet you.

Every day is different, but this is what you could be doing:

• Execute planned marketing tactics, based on knowledge of established objectives, market characteristics, and cost
• Build brand awareness to CrucialLogics and its products and services
• Execute lead generating campaigns using advertising channels and an inbound approach
• Develop and deliver client-facing content such as regular newsletters and live webinars
• Develop and share content on websites, landing pages and social media
• Track and coordinate conferences including event registration, booth material development, promotional campaigns
• Assist with the creation of sales and marketing collateral
• Support award application submissions
• Analyze data to uncover insights and optimize multi-channel campaign performance
• Share observations and recommendations to improve marketing campaign performance
• Brainstorm and propose new and creative growth strategies
• Use HubSpot marketing automation to achieve our goals

What We're Looking For:

You can multitask, are organized and ready to crush any challenge. You are flexible and adaptable and like to work independently with minimal supervision. You thrive in collaborative, team environments.

Here is a checklist of qualifications that will ensure you’re successful in the role:

• Post-secondary education in Marketing and a love of continuous learning
• 3-5 years of marketing experience, preferably in B2B SaaS or the Information Technology industry
• The ability to generate creative solutions, materials, content and ideas
• Hands on experience of HubSpot, WordPress and Google Analytics
• Experience in graphics tools such as Adobe Illustrator and Canva a bonus
• Highly organized, detail-oriented, and skilled at managing multiple projects
• Excellent project management skills and the ability to multi-task
• Self-starter who thrives in a collaborative, fast-paced environment

What We Offer:

• A supportive, collaborative team and culture
• A Head of Marketing and an extended team of contributors that are cheering you on
• A high level of creative freedom and opportunity to bring your ideas to life

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