Associate Director, Customer & Product Insights – Strategic Market Research Leadership at arenaflex

About arenaflex – Connecting People, Empowering Lives

At arenaflex, we believe that technology is a bridge, not a barrier. Our mission is to enrich everyday experiences by delivering seamless, reliable, and affordable wireless solutions that keep people connected to what matters most. From bustling city streets to remote rural communities, arenaflex powers the moments that define life—whether it’s a video call with family, a quick text to a colleague, or streaming the latest entertainment. As a global leader in the wireless industry, we are driven by innovation, creativity, and a relentless focus on the customer.

Our culture is built on curiosity, collaboration, and the conviction that listening is the first step toward learning. We call ourselves the arenaflex Team, a diverse community of thinkers, doers, and dreamers who anticipate trends, lead change, and champion the voice of the consumer in every strategic decision. If you thrive in an environment where bold ideas are welcomed, where you can grow your expertise, and where your impact is measured by the smiles of millions, you’ve found your next home.

Role Overview – Associate Director, Customer & Product Insights

The Associate Director, Customer & Product Insights will spearhead the research and insight function that fuels arenaflex’s value‑focused portfolio of brands. Reporting to senior leadership, you will partner with product, marketing, and analytics teams to shape the roadmap for customer‑centric innovation. Your work will directly influence how arenaflex designs, positions, and delivers best‑in‑class value propositions that resonate across diverse market segments.

Key Responsibilities

• Strategic Research Planning: Collaborate with brand and product leaders to define, prioritize, and execute a multi‑year research agenda that aligns with business objectives and market opportunities.
• Resource Management: Allocate people, budgets, and vendor partnerships efficiently, ensuring each initiative has the right mix of talent and tools to succeed.
• Team Leadership & Development: Mentor, coach, and grow a high‑performing team of researchers, guiding them through complex projects while fostering a culture of rigor, curiosity, and storytelling.
• Vendor Oversight: Manage relationships with external research agencies, guaranteeing the use of cutting‑edge methodologies and maintaining fiscal discipline.
• Cross‑Functional Collaboration: Work closely with Marketing Insights, Analytics, and Intelligence groups to build an integrated, 360‑degree view of customers, prospects, and competitive dynamics.
• Executive Advocacy: Serve as the voice of the customer in senior leadership forums, translating data into compelling narratives that drive strategic decisions.
• Performance Management: Set clear performance metrics, provide regular feedback, and champion professional development for each team member.
• Thought Leadership: Elevate the organization’s research capabilities by introducing innovative methods, championing best practices, and sharing insights across the enterprise.

Essential Qualifications

• Bachelor’s degree (or equivalent experience) with a minimum of four years of professional work experience.
• Six or more years of hands‑on experience in marketing, customer experience (CX), or user experience (UX) research.
• Proven ability to design and execute both qualitative and quantitative research programs that address complex business challenges.
• Deep expertise in advanced quantitative techniques such as MaxDiff, conjoint analysis, segmentation, cluster analysis, and Gabor‑Granger studies.
• Strong background in qualitative methods—including focus groups, in‑depth interviews, diary studies, and ethnography—and the ability to synthesize findings into actionable insights.
• Exceptional storytelling skills, with a track record of turning raw data into clear, persuasive narratives for senior stakeholders.

Preferred Qualifications & Additional Strengths

• Ten or more years of professional experience, with at least eight years dedicated to marketing, CX, or UX insights.
• Four or more years of experience managing a team of three or more researchers.
• Demonstrated success in shaping value‑proposition development through data‑driven insights.
• Ability to leverage secondary data, market trends, and macro‑economic indicators to enrich primary research findings.
• Experience coaching multiple analysts simultaneously, raising the overall quality of insight delivery.
• Comfort presenting to C‑suite executives and establishing yourself as a trusted consumer champion.
• Strong business acumen within the telecom or related technology sectors, with a genuine passion for consumer segmentation research.
• Proven influence and persuasion skills across cross‑functional teams, especially in fast‑moving, ambiguous environments.
• Track record of introducing innovative research methodologies or operational efficiencies that improve speed, accuracy, or impact.

Core Skills & Competencies

• Analytical Rigor: Mastery of statistical software (e.g., SPSS, SAS, R, Python) and data visualization tools (e.g., Tableau, Power BI).
• Strategic Thinking: Ability to see the big picture, anticipate market shifts, and translate insights into long‑term strategic plans.
• Communication Excellence: Clear, concise, and compelling written and verbal communication tailored to varied audiences.
• Collaboration: Strong interpersonal skills that foster partnership across product, marketing, finance, and technology teams.
• Project Management: Proven ability to manage multiple, concurrent research projects while meeting deadlines and budget constraints.
• Leadership Presence: Confidence to lead discussions, challenge assumptions, and inspire teams toward higher performance.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its people. As an Associate Director, you will have access to:

• Executive mentorship programs that pair you with senior leaders across the organization.
• Continuous learning stipends for certifications, conferences, and advanced analytics training.
• Opportunities to lead high‑visibility, enterprise‑wide initiatives that shape the future of arenaflex’s product portfolio.
• A clear promotion pathway toward senior director and vice‑presidential roles within the insights and strategy functions.

Work Environment & Culture at arenaflex

Our hybrid work model blends flexibility with collaboration. You’ll spend three days a week (Tuesday‑Thursday) in a modern, collaborative office space designed for teamwork, while the remaining days can be worked from home. arenaflex promotes:

• Inclusivity: A workplace where diverse perspectives are celebrated and every voice is heard.
• Innovation: An environment that encourages experimentation, rapid prototyping, and learning from failure.
• Well‑Being: Programs that support mental, physical, and financial health, including wellness challenges, employee assistance resources, and flexible time‑off policies.
• Community Impact: Volunteer initiatives and partnerships that give back to the communities we serve.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract and retain top talent. While exact figures vary by location and experience, candidates can expect:

• A base salary range that reflects market benchmarks for senior insight leadership roles.
• Performance‑based bonuses and incentive opportunities tied to the impact of your research outcomes.
• Equity participation through stock incentive plans, aligning your success with the company’s growth.
• Comprehensive health, dental, and vision coverage for you and your dependents.
• Retirement savings options, including a 401(k) match.
• Generous paid time off, parental leave, adoption assistance, and tuition reimbursement.
• Access to cutting‑edge tools, data platforms, and research software to empower your work.

Why Join arenaflex?

If you are a data‑driven storyteller who thrives on turning complex consumer behavior into clear, actionable strategies, arenaflex is the place where your expertise will be amplified. You will be at the heart of a dynamic organization that values curiosity, champions diversity, and rewards impact. Your insights will shape the experiences of millions, driving both business success and meaningful societal connection.

Application Call‑to‑Action

Ready to lead the next wave of customer‑centric innovation? Apply now and become a pivotal part of arenaflex’s journey to connect people with the best value wireless experiences.

Equal Opportunity Employer

arenaflex is proud to be an equal‑opportunity employer. We celebrate the unique backgrounds, perspectives, and talents of every employee. Our commitment to diversity, equity, and inclusion ensures a workplace where everyone feels valued, respected, and empowered to reach their full potential.