[Remote] Assistant Project Manager
Note: The job is a remote job and is open to candidates in USA. Tech Valley Talent (TVT) has a great long-term role as an Assistant Project Manager. The role involves managing the execution and optimization of organic email marketing campaigns using Salesforce Marketing Cloud, including audience segmentation, deployment, testing, and performance analysis.
Responsibilities
- Manage the end-to-end execution and optimization of organic email marketing campaigns using Salesforce Marketing Cloud - this includes initial build/design, audience segmentation, deployment, testing, and post-send analysis
- Execute audience segmentation, workflow configuration, and marketing automation processes to support targeted and personalized communications
- Conduct A/B testing, campaign quality assurance, troubleshooting, and deliverability monitoring to ensure high-quality performance and adherence to email marketing best practices and compliance standards
- Monitor and analyze campaign performance using reporting and analytics tools, translating insights into actionable optimizations that improve engagement and effectiveness
- Proactively assess and enhance the current state of email channels by identifying opportunities for optimization and making recommendations grounded in industry best practices and performance data
- Collaborate closely with cross-functional teams to ensure messaging alignment and support broader integrated marketing initiatives across digital channels
- Other duties as assigned that contribute to the key outcomes of the Corporate Marketing team
Skills
- Associates Degree
- Preference to certifications in Salesforce
- Experience with email marketing and automation platforms such as Salesforce Marketing Cloud, Mailchimp, HubSpot, Klaviyo, or Marketo
- Proficiency with Customer Relationship Management (CRM) platforms, including integration with email marketing tools
- Basic proficiency in HTML and CSS for email design, template editing, and responsive email development across devices and email clients
- Experience building and managing email workflows, automation, audience segmentation, dynamic content, and campaign triggers
- Experience conducting campaign quality assurance, troubleshooting deployment issues, and running A/B split testing to optimize performance
- Strong understanding of email campaign analytics, reporting, and performance optimization, including working knowledge of Google Analytics (GA4)
- Knowledge of email deliverability best practices, including SPF, DKIM, DMARC, GDPR, and CAN-SPAM and other compliance requirements
- Familiarity with Marketing Technology Stacks, and basic data management concepts
- Basic experience with design tools such as Adobe Photoshop or Canva for minor image editing and content preparation
- Awareness of the Americans with Disabilities Act (ADA) Standards for Accessible Design and knowledge for ensuring compliance
- Effective time management and organizational skills
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Strong communication skills with a focus on cross-functional collaboration within tools such as Microsoft Teams or similar platforms
- Experience using project and task management tools (e.g., Asana, Lytho, Monday.com, or similar)
- Self-motivated with the ability to work independently and take initiative
- Problem-solving orientation with a proactive approach to troubleshooting
- Strong attention to detail and commitment to accuracy
- Ability to learn and apply brand styles across written content and designs
- Strong analytical mindset with the ability to interpret data and inform decisions
- Commitment to continuous learning and staying current with best practices
- Proficiency in Microsoft Office applications, including Outlook, Excel, Word, SharePoint, and Teams
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