[Remote] Financial Controller

Note: The job is a remote job and is open to candidates in USA. Creatr is a fast-growing digital marketing agency operating in a high-risk vertical within the digital economy. They are seeking a Financial Controller to establish reliable financial reporting and provide actionable insights for the founders to drive profit decisions. The role involves creating a single source of financial truth, managing cash-flow forecasting, and auditing ROI to enhance financial clarity within the organization.

Responsibilities

• A single source of financial truth the whole business reports into
• A reliable monthly close, consistent management accounts, and a real, trusted P&L
• Cash-flow forecasting, so we know what is coming, not just what happened
• Break profit down by brand and by channel so we know what actually makes money
• Turn the numbers into clear inputs the founders, and in time a COO, use to make and verify decisions
• Quantify the impact of decisions after the fact: did that spend or that change actually move profit
• Go through the P&L line by line: staff, traffic, software, subscriptions
• Identify leaks and low-return spend and feed it back to the team
• Calculate the return of people, channels and tools in real numbers
• Give the founders a clear read on what is pullable, what is investable, and what each hire actually costs

Skills

• Minimum 10 years in finance, with at least the most recent 5 years at Financial Controller level or equivalent senior finance-leadership level (running the finance function, not a background role). The first years can be junior; the recent years cannot
• Experience standing up or overhauling finance reporting and processes, not only operating an established function
• Direct experience presenting numbers to founders, directors, owners or a COO, and turning those numbers into decisions and actions. Not a background role producing reports for someone else to interpret
• You explain finance in plain English. Asked how much money we made, you give a number, not a roundabout corporate answer
• You are comfortable with ambiguity and a messy starting point. You can take a mess and consolidate it into something clean and simple
• Startup, high-growth mindset, not a corporate machine that is already running
• You see simplicity as the goal. The numbers exist to drive profit decisions, not to appease anyone or to look comprehensive
• You are receptive to technology. You use modern tools and AI to do in hours what an outdated manual approach takes weeks to do, without cutting corners on accuracy

Benefits

• Full-time, 40 hours a week
• Remote
• Room to review upward for an exceptional candidate following an initial period

Company Overview